News
"McGraw by Tim McGraw" Cologne Launches In Stores
9/24/08Coty Beauty Inc. launches Tim McGraw’s first fragrance, "McGraw by Tim McGraw". Inspired by Tim McGraw's modern country roots, the McGraw fragrance will attract and inspire men of all ages to live their voice and follow their dream.
Recognized as a multi-faceted artist and actor, Tim McGraw represents the true meaning of attainable luxury. "His bold masculinity and style make Tim McGraw the perfect partner for a new men’s fragrance," commented Steve Mormoris, Senior Vice President Global Marketing.
"McGraw by Tim McGraw is an extension of who I am," states Tim. "Creating this cologne was a means of expressing myself and reaching out to people in a different way. I am always looking for new ways to connect with my fans."
"McGraw by Tim McGraw" is a woody-spicy fragrance that embodies the true essence of Tim McGraw- the man and the performer. McGraw opens with a bright note of Bergamot that blends with spicy and sweet notes of freshly grated Nutmeg for a vibrant and exhilarating experience. The heart is lush, rich and crisp with Lavender wrapped in earthen Moss. It finishes with soulful and sensual notes of Amber, Patchouli and Sandalwood blended with a touch of aged Whisky for a warm, round finish. Best described as masculine, fresh, sexy, sophisticated and sensual, "McGraw by Tim McGraw" is the first fragrance of its kind to strike a chord in anyone who wears it by achieving a unique balance between modern and traditional.
The packaging, from the bottle to the carton, was inspired by Tim McGraw’s modern appeal and masculine magnetism. The uniquely shaped rectangular glass bottle is adorned with elements that reference Tim McGraw's personality and style. From the sleek silver cap to the black leather like collar, which resembles the brim of his signature cowboy hat, the McGraw bottle is masculine and sophisticated. The carton’s matte black texture, coupled with the custom-designed silver embossed pick at the top of the carton and rope running along each panel, communicate a fashion-forward, aspirational and sexy fragrance.
The bold print advertisement, shot by world-renowned photographer Michel Comte, captures the true essence of Tim McGraw, the man behind the music. The TV campaign depicts the creative process in motion, from the first notes on the page to the final song.
McGraw by Tim McGraw Collection*:
0.5 oz / 15ml EDT $17.00
1.0 oz / 30ml EDT $23.00
1.7 oz / 50ml EDT $30.00
*Suggested retail pricing
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